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5 financial companies capitalizing on the top content marketing trends of 2018

NewsCred recently published a list of the top five trends that will transform content marketing in 2018. The list is worth sharing, in my view, and it motivated me to search for examples of financial companies who are already embracing these trends. I uncovered lots of exemplary content that I'll…
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Geopolitical risk and global markets

In today’s environment, hardly a week passes without a slew of headlines covering the impacts of geopolitical risk on global markets. Here’s a sampling from today, as tensions over Syria ratcheted higher: “Gold scores back-to-back bounce, buoyed by geopolitical tensions” – MarketWatch “Global stocks and oil up, but U.S. dollar…
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Food for thought: Napa Advanced Search Summit

On Sundays, I post about interesting content I came across during the previous week. This week, I was fortunate to attend the Napa Advanced Search Summit, which was packed with great content. Kudos to the organizers, BLUSH Digital, for putting on a top-notch event—we were even treated to a mid-afternoon…
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What is the optimal length for online content?

Ever wonder if your blog post is too short or your article too long? I’ve been wrestling with the issue lately, so I set out to find answers. As it turns out, the answers aren’t black and white, but savvy marketers can weigh the considerations below to help identify the…
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